Key Website Design Factors for Commercial Real Estate Agents

Every commercial real estate agency needs a good website. The internet is a big part of property marketing. Importantly the website solutions that we adopt should be carefully made after full investigations.Here are some ideas to help agents consider a website solution:
Designing a website today is not overly expensive. Building a website is similarly economical. There are many software solutions around that people can use to build a good website that looks great. All of that being said, there are a lot of people out there offering web design solutions to agents, and yet they have no idea about commercial real estate and what we do. Seek some proof of relevance and skill from any web designer before you select them to take on your website project.
Look at the best websites around the country with other commercial agents. Look at what they have done and what works. There will be plenty of information that can be gleaned from checking out other active sites and your competitors.
Choose the domain names that have relevance to your business and location. Get some other relevant domain names that can also be pointed to your site. Make sure that you own your domain names and not your web designer.
Hosting does not need to be expensive. You can arrange your site hosting yourself and give the access codes to your web designer. If the web designer arranges a hosting, you are likely to be paying a premium as they will possibly be a reseller.
Whilst a traditional and basic website will have property listings, details of the office, and your agency staff, it is unlikely to have much more. Today many more things should be considered for your website design such as social media, blogs, database integration, content management, keyword optimisation, search engine exposure, link building, and customer service.
The point of all this is that a great website in commercial real estate takes time to create. It takes planning on the part of the agency and then the selection of the best people to help in building the foundation of the site.Make sure that the content management system (CMS) to be used in the site is professionally standard and flexible. Don’t use a specific CMS that is limited to updates and changes through your web designer; all of a sudden you will then see a great update cost incurred every time you want to make some changes online (and there will be many).There are some very powerful and commercially available CMS alternatives suitable for commercial real estate that are ‘off the shelf’ and accessible by any web designer. ‘Dreamweaver’ is a prime example of a very good platform to start from. It does not require your commitment as a real estate agent client to a particular web provider. If you choose to move your website to another web designer it is then easy to do so.
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